Categories
Data Preperation

Data Ethics & Privacy

As data becomes increasingly prevalent in our society, it’s important to consider the ethical implications of collecting and analyzing data. Data ethics and privacy are complex issues that affect individuals, organizations, and society as a whole, and they deserve careful consideration.

One key aspect of data ethics is informed consent. This refers to the idea that individuals should be fully informed about how their data will be collected, used, and shared, and that they should have the ability to choose whether or not to share their data. This is particularly important when it comes to sensitive data, such as personal health information or financial data.

Another important aspect of data ethics is data security and privacy. Data breaches and cyber attacks can have serious consequences, including identity theft and financial loss. It’s important for organizations to implement robust security measures to protect the data they collect and to be transparent about their data practices.

Data bias is another important issue to consider in the realm of data ethics. Data bias can occur when the data being analyzed is not representative of the population it is intended to represent, leading to inaccurate or unfair conclusions. This can have serious consequences, such as when data is used to make decisions about hiring, lending, or other important matters. It’s important to be aware of potential sources of bias and to take steps to minimize or eliminate it.

Data governance is another important aspect of data ethics. This refers to the policies, procedures, and practices that organizations put in place to ensure that data is collected, used, and shared responsibly. This includes establishing clear roles and responsibilities, setting guidelines for data collection and use, and implementing safeguards to protect data security and privacy.

In conclusion, data ethics and privacy are complex and multifaceted issues that affect individuals, organizations, and society as a whole. It’s important to consider the ethical implications of collecting and analyzing data, and to take steps to ensure that data is collected, used, and shared responsibly. This includes obtaining informed consent, protecting data security and privacy, minimizing data bias, and implementing effective data governance practices.

Categories
Machine Learning

Predictive Analytics

Predictive analytics is a rapidly growing field that involves using machine learning algorithms and statistical models to make predictions about future events or outcomes. It’s a valuable tool that has applications in a wide range of fields, including finance, healthcare, and marketing.

One of the key benefits of predictive analytics is its ability to make informed decisions based on data. By analyzing past data and identifying trends and patterns, it’s possible to make more accurate predictions about future outcomes. This can help organizations make better decisions about everything from resource allocation to marketing campaigns.

One common technique in predictive analytics is regression analysis, which involves fitting a model to a dataset in order to predict a continuous outcome. For example, a company might use regression analysis to predict future sales based on past sales data. Another common technique is classification, which involves predicting a categorical outcome. For example, a healthcare organization might use classification to predict which patients are at risk of developing a certain disease.

There are many different types of machine learning algorithms that can be used for predictive analytics, each with its own strengths and weaknesses. Some common algorithms include linear regression, logistic regression, and decision trees. It’s important to choose the right algorithm for the specific problem you’re trying to solve, and to carefully tune and optimize the model to get the best results.

One important aspect of predictive analytics is model validation, which involves evaluating the performance of the model on unseen data. This is important to ensure that the model is accurate and reliable, and to identify any potential biases or errors.

In conclusion, predictive analytics is a powerful tool that can help organizations make informed decisions based on data. By using machine learning algorithms and statistical models to analyze past data and make predictions about future outcomes, it’s possible to gain valuable insights and make better decisions. However, it’s important to carefully consider the specific problem you’re trying to solve, and to choose and validate the appropriate model accordingly.

Categories
Machine Learning

Machine Learning for Data Analysis

Machine learning is a rapidly growing field that has revolutionized the way we analyze and understand data. By using algorithms and statistical models to analyze data, machine learning allows us to discover patterns and make predictions that would be otherwise impossible.

There are many different types of machine learning algorithms, each with its own strengths and weaknesses. Some common types of algorithms include supervised learning, unsupervised learning, and reinforcement learning.

Supervised learning algorithms are trained using labeled data, which means that the input data is accompanied by the correct output. This allows the algorithm to learn how to map inputs to outputs, and it can then be used to make predictions on new, unseen data. Examples of supervised learning algorithms include linear regression and logistic regression.

Unsupervised learning algorithms, on the other hand, do not use labeled data. Instead, they rely on the inherent structure of the data to find patterns and relationships. One common unsupervised learning technique is clustering, which groups data points into clusters based on their similarity. Other examples of unsupervised learning algorithms include dimensionality reduction and anomaly detection.

Reinforcement learning algorithms are a type of machine learning that involves training an agent to take actions in an environment in order to maximize a reward. This type of learning is often used in robotics and control systems, and it involves a continuous feedback loop between the agent and the environment.

One of the key benefits of machine learning for data analysis is its ability to handle large and complex datasets. Traditional statistical techniques are often limited by the amount of data they can handle, but machine learning algorithms can process and analyze vast amounts of data, making them well-suited for big data applications.

Another benefit is the ability to automate the analysis process. Once a machine learning model is trained, it can be used to make predictions or detect patterns without the need for human intervention. This can save time and reduce the risk of human error.

However, it’s important to keep in mind that machine learning is not a silver bullet, and it’s not always the best approach for every data analysis problem. It’s important to carefully consider the specific goals and requirements of your analysis, and to choose the appropriate machine learning technique or algorithm accordingly.

In conclusion, machine learning is a powerful tool for data analysis that has the ability to handle large and complex datasets, automate the analysis process, and discover patterns and relationships that would be otherwise impossible to detect. By carefully considering the specific goals and requirements of your analysis, you can effectively leverage the power of machine learning to gain valuable insights from your data.

Categories
Data Visualization

Data Visualization Techniques & Tools

Data visualization is a key part of the data analysis process, as it enables us to effectively communicate complex information and findings to others. Whether you’re working with small or large datasets, choosing the right visualization techniques and tools can make all the difference in understanding and interpreting your data.

There are many different visualization techniques and tools available, each with its own strengths and weaknesses. Some common techniques include bar charts, line charts, scatter plots, and heatmaps. These techniques can be effective for displaying different types of data and highlighting trends and patterns.

One popular tool for data visualization is Tableau. Tableau is a powerful and user-friendly tool that allows users to create interactive dashboards and charts with a drag-and-drop interface. It also has a wide range of customization options, making it easy to tailor your visualizations to your specific needs.

Another popular tool is Matplotlib, which is a Python library for creating static, animated, and interactive visualizations. It’s a popular choice among data scientists and is widely used in the field of machine learning.

When it comes to choosing the right visualization technique or tool, it’s important to consider the type and structure of your data, as well as the specific goals of your analysis. For example, bar charts are well-suited for comparing categorical data, while scatter plots are effective for showing relationships between two continuous variables.

In addition to traditional techniques and tools, there are also many new and emerging technologies in the field of data visualization. For example, virtual and augmented reality (VR and AR) are being used to create immersive visualizations that allow users to interact with data in a more intuitive way.

Regardless of the technique or tool you choose, it’s important to keep in mind that the goal of data visualization is to effectively communicate your findings to your audience. This means choosing the right visualization for your data, using clear labels and titles, and including appropriate scaling and axis labels.

In conclusion, data visualization is a valuable part of the data analysis process and can be a powerful tool for communicating complex information. Whether you’re using traditional techniques or modern tools, it’s important to carefully consider your options and choose the approach that best meets your needs.

Categories
Data Preperation

Exploratory Data Analysis (EDA)

Exploratory data analysis (EDA) is an important step in the data analysis process that involves understanding and summarizing a dataset through visual and statistical methods. It’s a crucial step in the process of gaining insights from data, as it helps to identify patterns, trends, and anomalies in the data.

One of the key goals of EDA is to get a better understanding of the data and its characteristics. This can involve examining the distribution of the data, identifying any outliers or anomalies, and looking for patterns or trends. Visualization techniques, such as histograms, box plots, and scatter plots, can be particularly useful for this purpose.

Another important aspect of EDA is identifying potential biases or errors in the data. This can include examining the sampling method used to collect the data, as well as looking for inconsistencies or errors in the data itself. It’s important to identify and address any biases or errors in the data, as they can impact the accuracy and reliability of the analysis.

Once the characteristics of the data have been understood, it’s important to identify the appropriate statistical techniques and models for the analysis. This may involve using traditional statistical techniques, such as t-tests and ANOVA, or more advanced machine learning algorithms. It’s important to choose the appropriate techniques and models based on the specific goals and requirements of the analysis.

In conclusion, EDA is an important step in the data analysis process that involves understanding and summarizing a dataset through visual and statistical methods. It’s a valuable tool for identifying patterns, trends, and anomalies in the data, and for identifying and addressing any biases or errors. By carefully conducting EDA, data analysts can gain valuable insights and make more informed decisions based on the data.

Categories
Data Preperation

Data Cleaning & Preparation

Data cleaning and preparation is an essential step in the data analysis process. Raw data is often messy and unstructured, and it’s necessary to clean and prepare it before it can be effectively analyzed.

One common task in data cleaning is identifying and handling missing values. Missing values can occur for a variety of reasons, such as data entry errors or incomplete surveys. It’s important to identify missing values and decide how to handle them, as they can impact the accuracy and reliability of your analysis. One option is to simply remove rows with missing values, but this can also result in a loss of valuable data. An alternative is to impute the missing values, either by replacing them with the mean or median of the dataset, or by using more advanced techniques such as multiple imputation.

Another common task in data cleaning is dealing with outliers. Outliers are data points that are significantly different from the rest of the dataset and can have a major impact on the results of your analysis. It’s important to identify and handle outliers appropriately, as they can skew your results if they’re not dealt with properly. One option is to simply remove the outliers, but this can also result in a loss of valuable data. An alternative is to transform the data, such as by using a log transformation, to make it more normally distributed and reduce the impact of the outliers.

Once the data is cleaned, it’s important to structure and format it appropriately for analysis. This may involve merging multiple datasets, creating new variables, or reshaping the data into a more suitable format. It’s also important to ensure that the data is consistent and accurate, and to check for any errors or inconsistencies.

One common tool for data cleaning and preparation is Excel, which is a widely used spreadsheet software that has many built-in functions for working with data. However, there are also many specialized tools and programming languages, such as Python and R, that are designed specifically for data manipulation and analysis.

In conclusion, data cleaning and preparation is a crucial step in the data analysis process. It involves identifying and handling missing values, dealing with outliers, and structuring and formatting the data appropriately for analysis. By taking the time to properly clean and prepare your data, you can ensure that your analysis is reliable and accurate.

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Uncategorized

Selling on Amazon – Product Research

Amazon, being the biggest online market for buying and selling a product, is giving business to more than 12 million products. Whatever you want, Amazon will be there to provide you with everything. Most customers go in the first place to find their desired product.

Due to its gigantic size, product evaluation and market study become disconcertment even experts working on Amazon. Market evaluation is not just important to have good sales but also it can save you from too much taxing.

You must be wondering, “How”? Then there is an answer.

A mistake that usually newbies in the market makes is, trying to find alternative methods of growing business on amazon. Most of the time, they start doing retail arbitrage (buying discounted items from one market and selling it in another) but due to poor market evaluation, they end up paying a lot of taxes in that whole process.

If this is making you worried, then don’t be, because every Amazon seller passed through these stages. The most rewarding product is hard to find and sometimes hectic. That is why we have summarized a detailed blog to guide you through this journey.

Why Amazon

Amazon has grown into a marketplace that offers everything you think of and secondly it offers reliable customer service, which attracts more people. Shopping from this platform and the consumer traffic is continuously gowning. As a general rule, the more the number of customers bigger will be the market and bigger the market the greater the chances for a successful business.

Almost 197 million people open amazon every month to find their desired product so definitely people are also searching for your product that needs to be on board from today. Due to this always-growing number, more people are now coming to Amazon. Amazon also furnishes its sellers with promising earning results and trusted behavior.

The real question is how to find a profitable product that generates revenue and earns a handsome sum of money for you. What are the factors that we should keep in mind before taking a deep dive into Amazon Ocean for finding a product to sell? Which product is best to sell, and which one should be a lesser priority?

All these questions will be answered in detail and stepwise clarification on the concept will be provided.

Where can you go for finding a Product?

There are several platforms and countless methods from which you can find a product. Despite having so much ease provided by the digital platforms, finding a product is not a piece of cake.

There are several things to scrutinize and oversee when it comes to product hunting. brand restrictions, selling fees, niche selection, competition, and much more.

With the diversification in the market, product evaluation strategies also evolved. You cannot expect things that work for a person will also work out for you. To guarantee your success here are a few tips that you must follow.

Social Listening:

The best way to start your product research is to do it from the consumer market. This thing is done by the dint of social listening.

Social listening is the key skill in your online business. You have to listen and absorb what people are talking about, what people like, what they dislike, which product is trending, and how people are reacting to that product. Is there something that people want but cannot find online or is there something that is in the market, but the people need some modification, etc.?

Keep your focus on product hunting while listening to people talking about these above-mentioned topics for example power bank was something that was needed but it was a hidden need. Until someone came up with the idea of creating this device and helping people charge their phones anywhere.

Top Sellers on Amazon:

We aim to give you an insight into finding a profitable product that has HIGH demand and LOW competition (an ideal product) with minimal reviews and ratings. The top seller’s tab on amazon is a good place to hunt for the products that are selling well and have earned a tag of top-selling products.

These products although have high competition but surely have a decent profit margin and generate quite a good revenue.

Scrolling through these products might prove beneficial for you and you may encounter your dream product, but please bear in mind every niche and product has a different level of competition and hence requires a specific amount of budget to flow for launching that particular product in a specific niche.

Then the question arises, how do filter your desired product out of the ocean of products? Well, while researching your desired product, keep it in mind.

A Product must haveAttributes having significant importanceAvoid this product
$10 < Price < $50Small and light weighted itemsCamera
High demandEasy to installElectric appliances
Less CompetitionCan be upgradedArt and paintings
Not SeasonalMuch competitive
Good profit marginCosmetics
Not conceding with amazon rulesLiable products

Key features to look into a product

You have already seen the attributes and features your product should have but let’s dive deeper to make the product selection more vivid.

Niche evaluation: Hot items

As it is an always growing and changing market, so new competition enters it every day. If you are in a certain niche then it is important to keep a check on the new competitor entering the market. It is because the new competitor must have analyzed the market, found the gaps, and pitched at that specific point.

You need to know how and why this new item shoots to a top ranking. By analyzing them, you can check if there is anything, you can add to your product. If there is a point, you are missing. You may find a new trend while evaluating them to get an advantage.

Niche evaluation: Unsaturated Items

Do not let a niche confine you to a single product. Brand out whenever you get a chance and find a new niche that has better potential. The priority in a business must be limitless profitability.

Always look for a niche that is less saturated and high in demand. With less competition, there is a greater chance for you to excel quickly.

You can use many online tools to evaluate if a product is less saturated or not.

BSR (Best Seller Rank)

BSR tells you: how high a product is demanded. You can usually find this ultimate tool at the top of the Amazon page. It displays the best-selling items from different categories.

In case, you are new to amazon and hunting for a product to sell then a BSR rank can save a lot of your time. Simply, target the products that have a BSR of less than or equal to 5000. You can find this BSR rank in the product details or use the helium 10 extension to filter it out.

Reviews

Reviews are an underestimated tool to filter out a product. They seem unimportant but they say a lot about an item. Reviews not only mean, you start reading every review to see how much this product is liked but also the Number of Reviews is important.  

The number of reviews helps you to see the projection of the product. They help you to understand how saturated and in-demand this niche is and how paved a path is, in this category for you, to climb to the top.

Search Volume and keyword analysis

They both serve almost the same purpose in product evaluation. The search volume analysis helps you to understand the customer’s interest. The more high frequently a keyword is, the more it is searched and demanded by the consumer market.

Do not forget to check whether the product has a year on-demand or not. Finding a product having a search volume of 1500+ per month is safe to put your wages on it.

Helium 10 Black box Tool:

Helium 10 is a tool that allows you to play with figures and simplifies amazon results for you. It gives you results just a couple of clicks away. Among its vast variety of tools, helium 10 offers you a product searching tool that is BLACKBOX which offers you to search for products, keywords, competitors, niches, and product targeting.

Getting all the updates from the amazon database, helium 10 has the most recent data and allows you to find a product as well as keywords. Keywords of the products can lead you to a profitable product but don’t forget to analyze the product before finalizing it for sourcing.  

While finalizing a product you need to check a few things that decide the future of your product. They are discussed below.

Jungle Scout Opportunity Score:

Jungle scout is another trusted and effective tool for analyzing the product ideas you obtain using the top seller, hot selling, or helium 10 results.

Jungle Scout, depending upon the data it receives from amazon, rates your product idea with an opportunity score that shows you what the standing of your product on Amazon is. It is either a newly introduced, a mature product, a growing product, or a declining product.

It is highly recommended to select a product that has a high demand and low competition as it generates most of the sales leaving you handsome revenue.

Understanding a Valid Product:

Although the product that you have researched might be generating really good revenue, it does not necessarily mean that it will keep on generating these sales for a long time.

For example, a fidget spinner did a business of millions but after the peak of the trend, the sales started to decline, and ultimately the inventories were abandoned. Therefore, you need to have a sound understanding of the product’s seasonality before launching it.

The Bottom Line

The diversity Amazon attained now is unbeatable. This makes it nearly impossible for a seller to come up with a unicorn product. Despite having high saturation and tough competition, the chances of being successful are still the same, even much more.

If you follow set criteria and filter down your niche then you can have a chance to rule the market. Always do a detailed competitor analysis and track down a product suiting you. Do not make the mistake of investing your time in finding a very new product, utilize what is available.

Contact us if these all details sound like a daunting task to you. We have years of experience in product hunting, product ranking, and product handling. You can partner up with us to confirm your success.

Categories
Ecommerce Development

A Quick Hack to Drive External Traffic to Your Amazon Store

A Quick Hack to Drive External Traffic to Your Amazon Store

Are you running an effective PPC and getting a good number of sales? Or maybe giveaways are getting you ranked in a good spot, but that’s just the amazon traffic you are selling your product to, and you might be skipping a good chance of boosting your sales by merely sticking to the amazon traffic.

This blog is intended to illuminate a new sales path and provide you with some tips to grab more amazon traffic that you most probably have been missing out on.

Why External Traffic Matters for Amazon

Amazon is sheltering more than 12 million products. Doing everything to increase the visibility of your product within the organic search constraints is Amazon’s rock bottom table stakes. That includes optimizing your listing, description, Title, bullet points, backend search words, and A+ content.

The same goes for paid traffic – that you are utilizing your paid mediums amazon launched for you. However, by doing this you will face two challenges.

  • First, you will be stuck in high competition as you are only working on something that every other seller is doing.
  • Second, if you are a new seller then there will be many sellers ahead of you unless you came up with a unicorn product that has no competition.

External traffic is the solution for these predicaments. The biggest mistake some people make is when they try to drive off their customers outside Amazon to their website. The main issue with that, your performance and future place on amazon are forecasted by your Ranking. By driving off customers outside amazon, you are robbing your own SEO juice that is the deciding factor of your Amazon ranking.

Note: SEO is more rewarding than the referral fee, which is hardly 15%, what you are saving by making people purchase directly from your website.

Why do I need external traffic?

Gaining visibility and traction in such a huge space is very difficult. By combining the right strategies and utilizing the optimum tools, you can achieve that. But why achieving that external traffic is so important that everyone is looking up to it?

Almost 65% of the customers start searching directly on Amazon for the products they want. This is huge and we cannot cast aside the fact that Amazon itself is a huge market to give you good output. But, keeping in view the potential and competition if we stretch a little more then, there are still 35% of the people who want your product but are not searching for it on Amazon.

Let us understand it in a way that, suppose you have 100 customers, and 65 of them buy on Amazon. Still, 35 people want a product but your product is not reaching out to them. Wouldn’t it be more beneficial for you if you convert these 35 people to buy their desired product from your online Amazon store rather than buying from an online website?

Let’s suppose you do not focus on driving external traffic and put all your efforts, energy, and resources into optimizing and ranking your product. You may get enough sales to sitting above a breakeven point but then what will happen is; that you will see a Sales Plateau. That means your sales will be limited to a certain level and cannot exceed that limit until and unless you break through it by driving external traffic.

A good traffic-driving strategy can improve your ranking, boost your sales, and enables you to glorify your brand by making it long-lasting.

Where to begin?

That’s the real question, where to begin with? Should I make a personal website, or should I start sharing my product on pages for better visibility? The answer is no, not right now. Your first step should be to optimize your SEO content.

SEO Optimization

You may be wondering how will SEO optimization help you to drive external traffic. We need to clear the misconception that an optimized listing is only for Amazon. SEO optimization of your product does not only help boost your product on the front pages of amazon but also on other search engines. According to Sales lion, 34% of people use search engines like google, bing, yahoo, etc. to search for a product.

Optimizing your product’s content will have a direct impact on your product’s organic search ranking. More organic search ranking means more sales.

For SEO Optimization of your content, you can follow these tips

  • Study your competitors
  • Write a catchy Title
  • Fix your bullets with relevant keywords
  • Add pictures
  • Update your description

In this way, Google will show in the search results whenever a customer types a keyword that relates to your product. Moreover, Amazon always welcomes outside traffic. For example, if a person is searching for headphones and land on your page as you are also selling headphones. Even if he just visits your store and leaves without buying Amazon will recognize you as the person who brought the outside traffic and will give you a favor in terms of ranking.

Where to display your products?

Some of the widely known social media platforms for visibility of your products for customers are Facebook, Pinterest, Instagram, Personal Websites, Email Marketing, etc.

Now it is important to understand that every product has a different market and, of course, a different category of people looking for it. Hence displaying those products on every social media site or platform may not do much good; For example, if you are selling nuts and bolts, then obviously displaying them on Pinterest may not be very effective as it is a platform where people find some catchy and sight warming images hence your pair of nut bolt won’t attract much traffic.

On the contrary, if you are selling something that has a good outer appearance, such as a candle warmer, then Pinterest is the right place for you as it attracts the customer’s eye.

Moreover, you need to have your product advertised in more spots as usually there are fewer chances of a viewer buying your product by just getting a first-time glimpse of your product. Therefore, you need to get the attention by advertising it more and making sure that a viewer sees it more than once, which greatly increases the level of interest and may lead the viewer to click your product and ultimately end up getting in your online store buying your product.

The landing page strategy

Before getting too excited to drive external traffic and get sales you must keep in mind that it is not always a good idea. Let’s take a minute to learn why it is a bad idea.

Sacrificing long-term relationship: If you drive your customers directly to your product listing then you may lose your customers in the long term. This is because you are just driving them for one product, how will they know when you are offering special discounts and new products? Hence your long-term relationship will be affected by that.

Less conversion rate: If a person directly lands on your listing then there is a greater chance that he may not convert. This will negate the benefit you get from the algorithm of Amazon ranking.

So what to do instead? Build a website or a landing page. Channel your customers through your landing page. This will benefit you in two ways

  • You will be able to whittle your traffic to potential customers.
  • You can harvest their emails to send them updates on a daily and likely basis for your future marketing campaigns.

Social Media

Do you want to increase your sales volume? See where people are spending most of their time and where they are most likely to see your products. Yes, you got that right, social media.

All of the social media platforms are now equipped with advertising programs that you can use to passage your traffic to your website. Which makes social media the best platform to showcase your product to increase sales velocity and get a higher ranking.

Facebook Ads

Facebook has the most traffic flux, which is over more than 1.960 billion users a day. Facebook offers many filters to target your audience specifically. That includes age, location, gender, connections, and language. It also offers detailed targeting that enables you to filter your audience based on interest, demographics, and behavior.

Decent Facebook Posts are what you need to do while listing your product on Facebook. Keep your description precise and try to talk more using pictures and demonstrations using infographics and real-life photos. Don’t make too lengthy Facebook descriptions as the customer may lose interest.

Instagram Ads

As FB is known for traffic, Instagram is known for branding and influencing. More than 70% of businesses were reportedly using Instagram. Instagram users are mostly adults, so it appeals to younger demographics.

You can get your product advertised either by having it displayed on your page or through influencer marketing. Hiring some social media influencers to give your product a shout-out and advertise it for you is the most popular strategy in advertising. Make sure to select a social media influencer whose followers are interested in your niche, or you think that their followers will like the product that I am going to get advertised.

In addition, you can have the Instagram story, which is displayed on the top of the Instagram page, contain your website link and make the traffic diverted to your website using Instagram.

Common Mistakes in Advertising

Keep your image quality high: Poor-quality images are not just poor in quality but also poor in attracting traffic for you. Just remember the first impression is your last impression and a person scrolling through the feed will not be reading the descriptions of every product. He will be exploring the products based on how compelling and premium quality his desired product’s images are.

Lack of Creative content: Spend more effort on making creative content for your product; make high-quality and creative videos for video advertisement. Come up with some creative listing and product descriptions highlighting all that is needed by the customer and make the customer feel that he needs to buy this product if he wants to add comfort to his life.

Don’t be desperate: Don’t sound like you desperately want to sell your product therefore don’t try to emphasize more on telling the customer to buy your product, make your description and presentation with such perfection that the customer himself clicks the add-to-cart button!

The Bottom Line

It is to remember that there is no absolute source of external traffic for amazon. It depends upon your product type, niche, and target audience.

For example, Pinterest is only suitable for visual products. Facebook is extremely competitive and favors lifestyle products mostly like makeup, outdoor gear, clothing, etc. but it is costly. The same goes for other traffic channels like Instagram, Twitter, Reddit, and Snapchat.

Carefully select your channels and try not to spend money all at once. Choose the promising channel, give it a try and track your results carefully.

Amazon is a big marketplace. If you give proper time to optimize your listing and promote your product, you will be in a very competitive position to beat.

Categories
Ecommerce Development

A Comprehensive Overview of Trademark and Brand Registry

A Comprehensive Overview of Trademark and Brand Registry

A trademark offers uniqueness to your brand at the same time it confers the right to protect your intellectual property against any misuse by a third party. It is a way to distinguish your product, goods, services, or business from your competitors or the rest in your niche or category.

Trademark refers to any word, services name, product design, or logo that is registered to your company. It Helps the people to distinguish your products, goods, or services from the rest in your niche or category.

Key benefits of Trademark

Being trademarked is a synonym for making your business secure and protecting it. Trademark tags all your services or products as yours, which cannot be replicated by any third party.

This makes it safe and reliable for the business owner as well as prevents the customer from purchasing any fake goods or services. A third party might try to use your name, keeping the consumer’s trust built in you.

Unique Identity Mark

Trademarks are crucial as they provide you with a unique identity mark. Just a name, logo, color, or design of a company can help the customers connect with your brand. Customers do need not to read the details to know about who is offering this product, a trademark can do all this work.

For instance, a person seeing the logo of Adidas on a shoe need not read the details of the product to know what this brand is all about.

Mark of quality, standard, and reputation

Whenever a customer sees a trademark of a company, all the memories related to that brand are recalled in his mind. Now he knows what products and what sort of quality this company is offering.

Seeing a Louis Vuitton logo on a shoe or Gucci mark on a bag will ultimately take one’s mind to those high-quality luxury products they are offering. He can blindly pick any product having that logo without having a second thought about quality.

Imagine if some local store starts using their names and selling cheap bags with poor quality, now the reputation and quality will be affected. Here jumps in the trademark to save the day and protect the standard that a brand is offering.

Customer protection

A market run by companies but thrives, survives, and lives on a wide consumer set. It took years of hardship, struggle, and investment to make a bond of trust with customers. Look it like that, Ferrari is a name for speed, looks, comfort, and stability. Now suppose many small, big, and cheap companies start making cars using the trademark of Ferrari.

Now a conflict of choice will arise every time a consumer wants to buy a Ferrari. It will confuse even discerning buyers and desist them from buying it. Such vague market choices will lead them to buy something they do not desire.

Secure a market grip

To make customers trust your brand takes years of marketing. Some Companies that take the trademarking seriously and work on branding gain such a spot in the market that is nearly impossible to beat. This enhances the importance of having a trademark, so a company cannot only protect its intellectual property from misuse but also make its reputation undiminished. 

Financial Benefits

All the struggle and fuss of trademarking, marketing, and branding somewhere ends up in financial interest. A trademark where helps a company attain an unshakeable reputation in the market, at the same time it makes it easy for a company to generate more money from the stock market, or borrow from the lenders to expand.

A company having a good reputation in the market gain more opportunities regarding collaboration and making partners.

Apart from these key benefits, Getting your trademark registered put you in a strong position and made you able to,

  • Cease a business that is using your registered name on their products or services
  • Take legal action on infringements
  • Access to the court for demanding compensation for the loss you possibly face while getting fake items sold using your brand name
  • Build trust between the consumer and the company
  • Running your business securely without any interruptions

Don’t Just Trademark and Forget

Have you successfully registered your brand and it is not working out? Are you planning to hold on to your operations for a while to analyze the market? For any reason, it is to be kept in mind that a trademark abandoned is of no use. The concerned legal authorities may find that the person has left his right to use the brand, and thus, your trademark can be made available for other companies to adopt.

Therefore, in the US, you need to fulfill some criteria that make you able to stay the owner of your trademark. This includes post-trademark check and balance, where you need to provide evidence after every specific time interval that you have been using the registered trademark on your products and services.

Amazon Brand Registry

Amazon Brand Registry is a program launched by Amazon to facilitate the brand owners that are verified, to get their hands on upgraded reporting tools. It also enables them to get more control across amazon, on their brand. 

As there are millions of products being sold on amazon by several sellers, getting a brand registered on Amazon also has become quite an essential aspect of selling on it. In this fierce competition, you need to have your product secured and protected so that you get a competitive edge, no one sticks with it or makes you lose your brand.

Thus, Amazon offers its Amazon Brand Registry service free of cost to benefit the user in terms of brand protection and brand support.

Brand Protection allows the online amazon sellers to identify their replicated products that are being sold on amazon.

Brand Support offers flexibility in terms of offering minimal effort in completing inquiries from the brand owner’s end. 

To be eligible for the above-mentioned benefits, a brand owner needs to have a registered trademark in every marketplace where he is planning to start an online business in; also, Amazon accepts the brands with the pending trademark application.

How to Trademark

Do you want to reap the advantages of a brand registry? Here is a quick guide as the registration for a trademark has now been made quite easy and can be done online within minutes.

Before plunging into the enrollment, make sure that your brand entirely fulfills Amazon’s eligibility requirements.

Amazon only accepts text or image-based trademarks and registers them on the Amazon account. Moreover, Amazon has a strict country-based trademark policy that means it only accepts trademarks if it is issued by some specific countries as following

United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, the United Kingdom, Egypt, Sweden, Poland, the European Union, and the United Arab Emirates.

Trademarks are also territorial, which means that you need to file a trademark in every region where you are about to get your business settled, a trademark registered in the UK will not be valid in China. Therefore, remember that you have to get the brand registered separately in every marketplace where you are offering to sell your goods/products or services.

Process Involved in Trademarking

Registration

While applying for a trademark, you might be asked about the category of product or services for which your trademark will be used. What type of trademark do you want to have (generic mark, descriptive mark, logo, phrase, name, etc.)?

After the submission of the application, it is analyzed by the concerned authorities, and feedback is provided. During this process, queries and criticism might be brought forward by the authorities, which have to be resolved. Thus, the process proceeds towards getting your trademark registered, which can take up to 6 months.

Brand Registry

Once you have applied for trademark registration, you will be granted a registration number based on which you can use for a brand registry. A brand registry can be done on Amazon, based on ongoing trademark processing applications.

You need to follow the following criteria to get your brand enrolled in Amazon.

  • An active registered trademark appears on packaging as well as products.
  • You should be the authorized agent or rightful owner of that trademark, and you can verify that.
  • You must have a seller central or vendor central account on Amazon.

Step 2: Signing to Vendor or Seller Central

After fulfilling all the eligibility requirements, you now need to sign in to your already existing vendor central or seller central account. You can sign up by using the credentials that you have provided while making an account.

This sign-up will enables you to access the features and benefits that Amazon Brand Registry is providing.

Step 3: Final enrollment.

You will be asked by Amazon for the following information to quality for Brand Registration.

  • Your brand name with an active trademark
  • A registered trademark number
  • The categories of the product displayed in the form of a list (clothing, apparel, shoe, electronics)
  • Countries from where the manufacturing and distribution are done

Amazon allows you to have faster access to the brand registry for those products that have been listed on amazon and are active at the time of application. After a tenure of six months, your trademark is again checked if it has completed the registration process or not; till then if you are not able to have the trademark registered, amazon might remove all your products from the brand registry.

Cost for Amazon Brand Registry

As discussed earlier, Amazon does not ask for any cost while the brand registers. Yet, to move to that level you need to pass through the brand registry application. This enables you to get a registered trademark.

This registry of trademarks costs you some money. The registered trademark fee usually ranges from $225 to $400. This fee depends upon the protection level you want to have.

Take an Expert with You on This Journey

Trademarking is not just filling out an application and submitting it online; it is more than that. It involves detailed work and minute details that should be considered; otherwise, it can result in the cancellation of your application. SO DO NOT START THIS JOURNEY ALL ALONE. Let Ecommerce-Elite be your companion and allow us to lead you safely to the youth brand registry and provide you with the basis of a secure and safe business.

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Ecommerce Development

A Deep Insight into Amazon Product Ranking Strategy

A Deep Insight into Amazon Product Ranking Strategy

The strategy of Amazon is always evolving. This is one of the reasons why people fail to rank their products on Amazon. For a new seller, it seems difficult to take the first step in the right manner. When you start selling on Amazon, it is crucial to have an idea about how to rank your product on Amazon. Amazon is not a place where you can easily get to the top. It takes time and patience to achieve this goal. If you want to rank your product fast, then you need to follow the right strategies.

However, Fear not! As we are here to guide you on how to become a big fish in no time to not only survive but also snatch away sufficient food in form of sales from big fish. All those strategies of product ranking will be discussed that can take your product from level zero to enjoying a fair spot in its niche.

The Basics of Ranking

Product ranking was never easier than it is now as you have bundles and bundles of strategies that you can implement to have a fair ranking leading to generating more sales and making your brand get recognition.

the first and most important aspect of Amazon that you need to know is that AMAZON CARES ABOUT THE CUSTOMER so if you are offering anything that the customer likes and is searching for on Amazon, then surely Amazon will promote your product and helps you grow your business. Therefore, helping Customers on Amazon means helping your own business to grow!!

Before jumping on to the details we need to have a fair idea about the basic things that help you in the ranking process, hence we will start with the Amazon A9 Algorithm.

Amazon A9 Algorithm

Amazon A9 Algorithm is an evolving algorithm that keeps on making “Unpredictable” changes and continuously keeps optimizing the strategies. Being quite a complex and advanced Algorithm Amazon offers the world’s best search bar services related to the product which operates by matching different keywords in your listing and showing your product accordingly to your niche.

Then the question arises of how to take benefit from that Amazon A9 algorithm. For that let us take a tour of the A9 Algorithm pillars

  • Relevancy: These are the factors that tell the Amazon algorithm when to show your product page in search results. To get a higher ranking the foremost thing is making the algorithm realize that your product is relevant.
  • Conversion rate: It tells how many customers are converting into buyers. Factors that effects the conversion rate are prices, images, and reviews. We will discuss later how to optimize them.
  • Retention Rate: It means how many customers are revisiting you. customer retention is aided by Factors that include Order Defect Rate (ODR) and Amazon Seller
  • Feedback. Make customers satisfied to convince them to visit you again.

Tips That Are Critical to Have You Ranked:

If we summarize the whole ranking strategy in a single line is, “Tell amazon that we are extremely relevant for the product that we are selling and also our product is what people are searching for”

To do that, we need to optimize all those areas that amazon evaluates to see your relevance for that particular product. By optimizing those areas, we will not only tell amazon about our relevance but also, we will start having positive reviews, which will help our customers to convince us.

Some of the key parameters that you need to focus on for getting your product ranked are:

  • Product Listing Optimization
  • Keywords Research
  • Product Pricing
  • Product Advertisement
  • Parent-Child variations
  • Answered Questions

Product Listing Optimization

Listing optimization is a key to whatever you do on amazon. Your product needs to have sufficient ingredients to convince the Amazon search algorithm, the A9 algorithm (which is also called as A10 algorithm nowadays), that you are completely relevant to the customer’s searches.

It also plays a crucial part in making people buy your product. In this way, Amazon, system will keep in its memory that this account is more likely to convert a search term into sales. Afterward, the search engine will show your product higher in ranking.

Now the real question arises, how to do product-listing optimization? Here is the basic model for optimizing your product.

Images

As per amazon recommendations regarding the images, you need to have a display picture (also called a hero image) that attracts the customers to your product and should be on white background, clearly displaying what you are going to sell and what the customer is going to receive in a package. Making a high-quality image that can grab your customer will surely aid in ranking.

Title

The most important parts of your listing are the Title and Images, as a customer on the front end sees these two things, and later on, the bullets are revealed to customers after they click on your product and reach to read out the details. A well-knitted title is in the range of 130 to 160 characters containing the brand name, material, and the number of units offered.

You have to display most of your product’s details in a minimal space in the title and should cover an extremely unique feature along with the brand name. Remember, the title should make the customer feel that this is the product they were looking for!

Bullets and Description:

Bullets and descriptions should be written in such a pattern as to create a need or make the customer think that you already know their problem and that you can help them solve it. (Refer to the Listing Blog for a detailed study on writing a listing).

The most important factor is to use the keywords that the customers will type in the search bar to reach your product. Therefore, extensive keyword research with an intent match method (estimating what the customer is typing) should be carried out.

Please bear in mind that you will be shown to the customer based on the relevant keywords that you have used in the listing and that is how you get ranked organically on Amazon.

Keyword Research

An optimized listing is a by-product of detailed keyword research. The keywords should be placed with extreme accuracy and should be analyzed where to put which keyword because the “keywords used” get your product ranked.

Each keyword placed in a different part of your listing gets your product ranked at a different pace. As the keywords in the title are the most important crucial ones that get indexed first and ranking in these keywords is faster. Then comes the backend search terms that hold the most important after the title’s keywords, then bullets, and then description (this sequence may vary for different niches, but this is the general pattern followed)

Pricing

The lower your pricing; the higher will be customer traffic you receive. This means you will be getting more organic sales leading to faster organic ranking. So, optimize your pricing and convert the maximum amount of traffic into your customer.

Advertisement

Advertising your product to let people search for it faster is the crucial step in increasing your rank. Setting the optimal bids in PPC will allow you to secure a safe spot on the first page, which will be shown to the customers. It will let you have a better conversion rate. (Please refer to the PPC blog for a thorough understanding of it).

This advertisement along with costing you a little amount will also let you enjoy increased organic ranks.

Parent-Child Variation

Figure 1: Parent-Child Variation

When a customer is searching for a product he wants every option on the table. For example, if a person is looking for a T-shirt and he landed your page. If you are offering a shirt in multiple colors, then he need not shift at multiple listings to choose the desired product. He will simply check all the colors and sizes you are offering and select from them without leaving your page.

By doing this, not only your organic sales will be improved but also you will be able to garner multiple reviews in a single place. In this way, your ranking will be positively and greatly affected.  

Answered Questions

Figure 2: Answer Questions- Jungle Scout

Although, Answering the questions has no direct relation to Amazon product ranking but it greatly influences ranking indirectly. It influences conversions which impact your ranking.

Amazon does recognize the answers you give to the questions asked by your product. The number of questions that are asked about your product is placed at the top of your product listing.

Moreover, when you effectively answer a person it can increase the chances of his conversion to a buyer. It can encourage people to buy your product and on the backend, it improves your ranking.

Wrap Up

Please remember, your visibility is the first and the most important step to growing your customers, as you need to make the people aware of your brand along with letting them know that you are offering a better product than your competitor.

All these steps, whether they are costing you an amount or not, are equally important to excel in your business.