Category: Ecommerce Development

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Ecommerce Development

A Quick Hack to Drive External Traffic to Your Amazon Store

A Quick Hack to Drive External Traffic to Your Amazon Store

Are you running an effective PPC and getting a good number of sales? Or maybe giveaways are getting you ranked in a good spot, but that’s just the amazon traffic you are selling your product to, and you might be skipping a good chance of boosting your sales by merely sticking to the amazon traffic.

This blog is intended to illuminate a new sales path and provide you with some tips to grab more amazon traffic that you most probably have been missing out on.

Why External Traffic Matters for Amazon

Amazon is sheltering more than 12 million products. Doing everything to increase the visibility of your product within the organic search constraints is Amazon’s rock bottom table stakes. That includes optimizing your listing, description, Title, bullet points, backend search words, and A+ content.

The same goes for paid traffic – that you are utilizing your paid mediums amazon launched for you. However, by doing this you will face two challenges.

  • First, you will be stuck in high competition as you are only working on something that every other seller is doing.
  • Second, if you are a new seller then there will be many sellers ahead of you unless you came up with a unicorn product that has no competition.

External traffic is the solution for these predicaments. The biggest mistake some people make is when they try to drive off their customers outside Amazon to their website. The main issue with that, your performance and future place on amazon are forecasted by your Ranking. By driving off customers outside amazon, you are robbing your own SEO juice that is the deciding factor of your Amazon ranking.

Note: SEO is more rewarding than the referral fee, which is hardly 15%, what you are saving by making people purchase directly from your website.

Why do I need external traffic?

Gaining visibility and traction in such a huge space is very difficult. By combining the right strategies and utilizing the optimum tools, you can achieve that. But why achieving that external traffic is so important that everyone is looking up to it?

Almost 65% of the customers start searching directly on Amazon for the products they want. This is huge and we cannot cast aside the fact that Amazon itself is a huge market to give you good output. But, keeping in view the potential and competition if we stretch a little more then, there are still 35% of the people who want your product but are not searching for it on Amazon.

Let us understand it in a way that, suppose you have 100 customers, and 65 of them buy on Amazon. Still, 35 people want a product but your product is not reaching out to them. Wouldn’t it be more beneficial for you if you convert these 35 people to buy their desired product from your online Amazon store rather than buying from an online website?

Let’s suppose you do not focus on driving external traffic and put all your efforts, energy, and resources into optimizing and ranking your product. You may get enough sales to sitting above a breakeven point but then what will happen is; that you will see a Sales Plateau. That means your sales will be limited to a certain level and cannot exceed that limit until and unless you break through it by driving external traffic.

A good traffic-driving strategy can improve your ranking, boost your sales, and enables you to glorify your brand by making it long-lasting.

Where to begin?

That’s the real question, where to begin with? Should I make a personal website, or should I start sharing my product on pages for better visibility? The answer is no, not right now. Your first step should be to optimize your SEO content.

SEO Optimization

You may be wondering how will SEO optimization help you to drive external traffic. We need to clear the misconception that an optimized listing is only for Amazon. SEO optimization of your product does not only help boost your product on the front pages of amazon but also on other search engines. According to Sales lion, 34% of people use search engines like google, bing, yahoo, etc. to search for a product.

Optimizing your product’s content will have a direct impact on your product’s organic search ranking. More organic search ranking means more sales.

For SEO Optimization of your content, you can follow these tips

  • Study your competitors
  • Write a catchy Title
  • Fix your bullets with relevant keywords
  • Add pictures
  • Update your description

In this way, Google will show in the search results whenever a customer types a keyword that relates to your product. Moreover, Amazon always welcomes outside traffic. For example, if a person is searching for headphones and land on your page as you are also selling headphones. Even if he just visits your store and leaves without buying Amazon will recognize you as the person who brought the outside traffic and will give you a favor in terms of ranking.

Where to display your products?

Some of the widely known social media platforms for visibility of your products for customers are Facebook, Pinterest, Instagram, Personal Websites, Email Marketing, etc.

Now it is important to understand that every product has a different market and, of course, a different category of people looking for it. Hence displaying those products on every social media site or platform may not do much good; For example, if you are selling nuts and bolts, then obviously displaying them on Pinterest may not be very effective as it is a platform where people find some catchy and sight warming images hence your pair of nut bolt won’t attract much traffic.

On the contrary, if you are selling something that has a good outer appearance, such as a candle warmer, then Pinterest is the right place for you as it attracts the customer’s eye.

Moreover, you need to have your product advertised in more spots as usually there are fewer chances of a viewer buying your product by just getting a first-time glimpse of your product. Therefore, you need to get the attention by advertising it more and making sure that a viewer sees it more than once, which greatly increases the level of interest and may lead the viewer to click your product and ultimately end up getting in your online store buying your product.

The landing page strategy

Before getting too excited to drive external traffic and get sales you must keep in mind that it is not always a good idea. Let’s take a minute to learn why it is a bad idea.

Sacrificing long-term relationship: If you drive your customers directly to your product listing then you may lose your customers in the long term. This is because you are just driving them for one product, how will they know when you are offering special discounts and new products? Hence your long-term relationship will be affected by that.

Less conversion rate: If a person directly lands on your listing then there is a greater chance that he may not convert. This will negate the benefit you get from the algorithm of Amazon ranking.

So what to do instead? Build a website or a landing page. Channel your customers through your landing page. This will benefit you in two ways

  • You will be able to whittle your traffic to potential customers.
  • You can harvest their emails to send them updates on a daily and likely basis for your future marketing campaigns.

Social Media

Do you want to increase your sales volume? See where people are spending most of their time and where they are most likely to see your products. Yes, you got that right, social media.

All of the social media platforms are now equipped with advertising programs that you can use to passage your traffic to your website. Which makes social media the best platform to showcase your product to increase sales velocity and get a higher ranking.

Facebook Ads

Facebook has the most traffic flux, which is over more than 1.960 billion users a day. Facebook offers many filters to target your audience specifically. That includes age, location, gender, connections, and language. It also offers detailed targeting that enables you to filter your audience based on interest, demographics, and behavior.

Decent Facebook Posts are what you need to do while listing your product on Facebook. Keep your description precise and try to talk more using pictures and demonstrations using infographics and real-life photos. Don’t make too lengthy Facebook descriptions as the customer may lose interest.

Instagram Ads

As FB is known for traffic, Instagram is known for branding and influencing. More than 70% of businesses were reportedly using Instagram. Instagram users are mostly adults, so it appeals to younger demographics.

You can get your product advertised either by having it displayed on your page or through influencer marketing. Hiring some social media influencers to give your product a shout-out and advertise it for you is the most popular strategy in advertising. Make sure to select a social media influencer whose followers are interested in your niche, or you think that their followers will like the product that I am going to get advertised.

In addition, you can have the Instagram story, which is displayed on the top of the Instagram page, contain your website link and make the traffic diverted to your website using Instagram.

Common Mistakes in Advertising

Keep your image quality high: Poor-quality images are not just poor in quality but also poor in attracting traffic for you. Just remember the first impression is your last impression and a person scrolling through the feed will not be reading the descriptions of every product. He will be exploring the products based on how compelling and premium quality his desired product’s images are.

Lack of Creative content: Spend more effort on making creative content for your product; make high-quality and creative videos for video advertisement. Come up with some creative listing and product descriptions highlighting all that is needed by the customer and make the customer feel that he needs to buy this product if he wants to add comfort to his life.

Don’t be desperate: Don’t sound like you desperately want to sell your product therefore don’t try to emphasize more on telling the customer to buy your product, make your description and presentation with such perfection that the customer himself clicks the add-to-cart button!

The Bottom Line

It is to remember that there is no absolute source of external traffic for amazon. It depends upon your product type, niche, and target audience.

For example, Pinterest is only suitable for visual products. Facebook is extremely competitive and favors lifestyle products mostly like makeup, outdoor gear, clothing, etc. but it is costly. The same goes for other traffic channels like Instagram, Twitter, Reddit, and Snapchat.

Carefully select your channels and try not to spend money all at once. Choose the promising channel, give it a try and track your results carefully.

Amazon is a big marketplace. If you give proper time to optimize your listing and promote your product, you will be in a very competitive position to beat.

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Ecommerce Development

A Comprehensive Overview of Trademark and Brand Registry

A Comprehensive Overview of Trademark and Brand Registry

A trademark offers uniqueness to your brand at the same time it confers the right to protect your intellectual property against any misuse by a third party. It is a way to distinguish your product, goods, services, or business from your competitors or the rest in your niche or category.

Trademark refers to any word, services name, product design, or logo that is registered to your company. It Helps the people to distinguish your products, goods, or services from the rest in your niche or category.

Key benefits of Trademark

Being trademarked is a synonym for making your business secure and protecting it. Trademark tags all your services or products as yours, which cannot be replicated by any third party.

This makes it safe and reliable for the business owner as well as prevents the customer from purchasing any fake goods or services. A third party might try to use your name, keeping the consumer’s trust built in you.

Unique Identity Mark

Trademarks are crucial as they provide you with a unique identity mark. Just a name, logo, color, or design of a company can help the customers connect with your brand. Customers do need not to read the details to know about who is offering this product, a trademark can do all this work.

For instance, a person seeing the logo of Adidas on a shoe need not read the details of the product to know what this brand is all about.

Mark of quality, standard, and reputation

Whenever a customer sees a trademark of a company, all the memories related to that brand are recalled in his mind. Now he knows what products and what sort of quality this company is offering.

Seeing a Louis Vuitton logo on a shoe or Gucci mark on a bag will ultimately take one’s mind to those high-quality luxury products they are offering. He can blindly pick any product having that logo without having a second thought about quality.

Imagine if some local store starts using their names and selling cheap bags with poor quality, now the reputation and quality will be affected. Here jumps in the trademark to save the day and protect the standard that a brand is offering.

Customer protection

A market run by companies but thrives, survives, and lives on a wide consumer set. It took years of hardship, struggle, and investment to make a bond of trust with customers. Look it like that, Ferrari is a name for speed, looks, comfort, and stability. Now suppose many small, big, and cheap companies start making cars using the trademark of Ferrari.

Now a conflict of choice will arise every time a consumer wants to buy a Ferrari. It will confuse even discerning buyers and desist them from buying it. Such vague market choices will lead them to buy something they do not desire.

Secure a market grip

To make customers trust your brand takes years of marketing. Some Companies that take the trademarking seriously and work on branding gain such a spot in the market that is nearly impossible to beat. This enhances the importance of having a trademark, so a company cannot only protect its intellectual property from misuse but also make its reputation undiminished. 

Financial Benefits

All the struggle and fuss of trademarking, marketing, and branding somewhere ends up in financial interest. A trademark where helps a company attain an unshakeable reputation in the market, at the same time it makes it easy for a company to generate more money from the stock market, or borrow from the lenders to expand.

A company having a good reputation in the market gain more opportunities regarding collaboration and making partners.

Apart from these key benefits, Getting your trademark registered put you in a strong position and made you able to,

  • Cease a business that is using your registered name on their products or services
  • Take legal action on infringements
  • Access to the court for demanding compensation for the loss you possibly face while getting fake items sold using your brand name
  • Build trust between the consumer and the company
  • Running your business securely without any interruptions

Don’t Just Trademark and Forget

Have you successfully registered your brand and it is not working out? Are you planning to hold on to your operations for a while to analyze the market? For any reason, it is to be kept in mind that a trademark abandoned is of no use. The concerned legal authorities may find that the person has left his right to use the brand, and thus, your trademark can be made available for other companies to adopt.

Therefore, in the US, you need to fulfill some criteria that make you able to stay the owner of your trademark. This includes post-trademark check and balance, where you need to provide evidence after every specific time interval that you have been using the registered trademark on your products and services.

Amazon Brand Registry

Amazon Brand Registry is a program launched by Amazon to facilitate the brand owners that are verified, to get their hands on upgraded reporting tools. It also enables them to get more control across amazon, on their brand. 

As there are millions of products being sold on amazon by several sellers, getting a brand registered on Amazon also has become quite an essential aspect of selling on it. In this fierce competition, you need to have your product secured and protected so that you get a competitive edge, no one sticks with it or makes you lose your brand.

Thus, Amazon offers its Amazon Brand Registry service free of cost to benefit the user in terms of brand protection and brand support.

Brand Protection allows the online amazon sellers to identify their replicated products that are being sold on amazon.

Brand Support offers flexibility in terms of offering minimal effort in completing inquiries from the brand owner’s end. 

To be eligible for the above-mentioned benefits, a brand owner needs to have a registered trademark in every marketplace where he is planning to start an online business in; also, Amazon accepts the brands with the pending trademark application.

How to Trademark

Do you want to reap the advantages of a brand registry? Here is a quick guide as the registration for a trademark has now been made quite easy and can be done online within minutes.

Before plunging into the enrollment, make sure that your brand entirely fulfills Amazon’s eligibility requirements.

Amazon only accepts text or image-based trademarks and registers them on the Amazon account. Moreover, Amazon has a strict country-based trademark policy that means it only accepts trademarks if it is issued by some specific countries as following

United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, the United Kingdom, Egypt, Sweden, Poland, the European Union, and the United Arab Emirates.

Trademarks are also territorial, which means that you need to file a trademark in every region where you are about to get your business settled, a trademark registered in the UK will not be valid in China. Therefore, remember that you have to get the brand registered separately in every marketplace where you are offering to sell your goods/products or services.

Process Involved in Trademarking

Registration

While applying for a trademark, you might be asked about the category of product or services for which your trademark will be used. What type of trademark do you want to have (generic mark, descriptive mark, logo, phrase, name, etc.)?

After the submission of the application, it is analyzed by the concerned authorities, and feedback is provided. During this process, queries and criticism might be brought forward by the authorities, which have to be resolved. Thus, the process proceeds towards getting your trademark registered, which can take up to 6 months.

Brand Registry

Once you have applied for trademark registration, you will be granted a registration number based on which you can use for a brand registry. A brand registry can be done on Amazon, based on ongoing trademark processing applications.

You need to follow the following criteria to get your brand enrolled in Amazon.

  • An active registered trademark appears on packaging as well as products.
  • You should be the authorized agent or rightful owner of that trademark, and you can verify that.
  • You must have a seller central or vendor central account on Amazon.

Step 2: Signing to Vendor or Seller Central

After fulfilling all the eligibility requirements, you now need to sign in to your already existing vendor central or seller central account. You can sign up by using the credentials that you have provided while making an account.

This sign-up will enables you to access the features and benefits that Amazon Brand Registry is providing.

Step 3: Final enrollment.

You will be asked by Amazon for the following information to quality for Brand Registration.

  • Your brand name with an active trademark
  • A registered trademark number
  • The categories of the product displayed in the form of a list (clothing, apparel, shoe, electronics)
  • Countries from where the manufacturing and distribution are done

Amazon allows you to have faster access to the brand registry for those products that have been listed on amazon and are active at the time of application. After a tenure of six months, your trademark is again checked if it has completed the registration process or not; till then if you are not able to have the trademark registered, amazon might remove all your products from the brand registry.

Cost for Amazon Brand Registry

As discussed earlier, Amazon does not ask for any cost while the brand registers. Yet, to move to that level you need to pass through the brand registry application. This enables you to get a registered trademark.

This registry of trademarks costs you some money. The registered trademark fee usually ranges from $225 to $400. This fee depends upon the protection level you want to have.

Take an Expert with You on This Journey

Trademarking is not just filling out an application and submitting it online; it is more than that. It involves detailed work and minute details that should be considered; otherwise, it can result in the cancellation of your application. SO DO NOT START THIS JOURNEY ALL ALONE. Let Ecommerce-Elite be your companion and allow us to lead you safely to the youth brand registry and provide you with the basis of a secure and safe business.

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Ecommerce Development

A Deep Insight into Amazon Product Ranking Strategy

A Deep Insight into Amazon Product Ranking Strategy

The strategy of Amazon is always evolving. This is one of the reasons why people fail to rank their products on Amazon. For a new seller, it seems difficult to take the first step in the right manner. When you start selling on Amazon, it is crucial to have an idea about how to rank your product on Amazon. Amazon is not a place where you can easily get to the top. It takes time and patience to achieve this goal. If you want to rank your product fast, then you need to follow the right strategies.

However, Fear not! As we are here to guide you on how to become a big fish in no time to not only survive but also snatch away sufficient food in form of sales from big fish. All those strategies of product ranking will be discussed that can take your product from level zero to enjoying a fair spot in its niche.

The Basics of Ranking

Product ranking was never easier than it is now as you have bundles and bundles of strategies that you can implement to have a fair ranking leading to generating more sales and making your brand get recognition.

the first and most important aspect of Amazon that you need to know is that AMAZON CARES ABOUT THE CUSTOMER so if you are offering anything that the customer likes and is searching for on Amazon, then surely Amazon will promote your product and helps you grow your business. Therefore, helping Customers on Amazon means helping your own business to grow!!

Before jumping on to the details we need to have a fair idea about the basic things that help you in the ranking process, hence we will start with the Amazon A9 Algorithm.

Amazon A9 Algorithm

Amazon A9 Algorithm is an evolving algorithm that keeps on making “Unpredictable” changes and continuously keeps optimizing the strategies. Being quite a complex and advanced Algorithm Amazon offers the world’s best search bar services related to the product which operates by matching different keywords in your listing and showing your product accordingly to your niche.

Then the question arises of how to take benefit from that Amazon A9 algorithm. For that let us take a tour of the A9 Algorithm pillars

  • Relevancy: These are the factors that tell the Amazon algorithm when to show your product page in search results. To get a higher ranking the foremost thing is making the algorithm realize that your product is relevant.
  • Conversion rate: It tells how many customers are converting into buyers. Factors that effects the conversion rate are prices, images, and reviews. We will discuss later how to optimize them.
  • Retention Rate: It means how many customers are revisiting you. customer retention is aided by Factors that include Order Defect Rate (ODR) and Amazon Seller
  • Feedback. Make customers satisfied to convince them to visit you again.

Tips That Are Critical to Have You Ranked:

If we summarize the whole ranking strategy in a single line is, “Tell amazon that we are extremely relevant for the product that we are selling and also our product is what people are searching for”

To do that, we need to optimize all those areas that amazon evaluates to see your relevance for that particular product. By optimizing those areas, we will not only tell amazon about our relevance but also, we will start having positive reviews, which will help our customers to convince us.

Some of the key parameters that you need to focus on for getting your product ranked are:

  • Product Listing Optimization
  • Keywords Research
  • Product Pricing
  • Product Advertisement
  • Parent-Child variations
  • Answered Questions

Product Listing Optimization

Listing optimization is a key to whatever you do on amazon. Your product needs to have sufficient ingredients to convince the Amazon search algorithm, the A9 algorithm (which is also called as A10 algorithm nowadays), that you are completely relevant to the customer’s searches.

It also plays a crucial part in making people buy your product. In this way, Amazon, system will keep in its memory that this account is more likely to convert a search term into sales. Afterward, the search engine will show your product higher in ranking.

Now the real question arises, how to do product-listing optimization? Here is the basic model for optimizing your product.

Images

As per amazon recommendations regarding the images, you need to have a display picture (also called a hero image) that attracts the customers to your product and should be on white background, clearly displaying what you are going to sell and what the customer is going to receive in a package. Making a high-quality image that can grab your customer will surely aid in ranking.

Title

The most important parts of your listing are the Title and Images, as a customer on the front end sees these two things, and later on, the bullets are revealed to customers after they click on your product and reach to read out the details. A well-knitted title is in the range of 130 to 160 characters containing the brand name, material, and the number of units offered.

You have to display most of your product’s details in a minimal space in the title and should cover an extremely unique feature along with the brand name. Remember, the title should make the customer feel that this is the product they were looking for!

Bullets and Description:

Bullets and descriptions should be written in such a pattern as to create a need or make the customer think that you already know their problem and that you can help them solve it. (Refer to the Listing Blog for a detailed study on writing a listing).

The most important factor is to use the keywords that the customers will type in the search bar to reach your product. Therefore, extensive keyword research with an intent match method (estimating what the customer is typing) should be carried out.

Please bear in mind that you will be shown to the customer based on the relevant keywords that you have used in the listing and that is how you get ranked organically on Amazon.

Keyword Research

An optimized listing is a by-product of detailed keyword research. The keywords should be placed with extreme accuracy and should be analyzed where to put which keyword because the “keywords used” get your product ranked.

Each keyword placed in a different part of your listing gets your product ranked at a different pace. As the keywords in the title are the most important crucial ones that get indexed first and ranking in these keywords is faster. Then comes the backend search terms that hold the most important after the title’s keywords, then bullets, and then description (this sequence may vary for different niches, but this is the general pattern followed)

Pricing

The lower your pricing; the higher will be customer traffic you receive. This means you will be getting more organic sales leading to faster organic ranking. So, optimize your pricing and convert the maximum amount of traffic into your customer.

Advertisement

Advertising your product to let people search for it faster is the crucial step in increasing your rank. Setting the optimal bids in PPC will allow you to secure a safe spot on the first page, which will be shown to the customers. It will let you have a better conversion rate. (Please refer to the PPC blog for a thorough understanding of it).

This advertisement along with costing you a little amount will also let you enjoy increased organic ranks.

Parent-Child Variation

Figure 1: Parent-Child Variation

When a customer is searching for a product he wants every option on the table. For example, if a person is looking for a T-shirt and he landed your page. If you are offering a shirt in multiple colors, then he need not shift at multiple listings to choose the desired product. He will simply check all the colors and sizes you are offering and select from them without leaving your page.

By doing this, not only your organic sales will be improved but also you will be able to garner multiple reviews in a single place. In this way, your ranking will be positively and greatly affected.  

Answered Questions

Figure 2: Answer Questions- Jungle Scout

Although, Answering the questions has no direct relation to Amazon product ranking but it greatly influences ranking indirectly. It influences conversions which impact your ranking.

Amazon does recognize the answers you give to the questions asked by your product. The number of questions that are asked about your product is placed at the top of your product listing.

Moreover, when you effectively answer a person it can increase the chances of his conversion to a buyer. It can encourage people to buy your product and on the backend, it improves your ranking.

Wrap Up

Please remember, your visibility is the first and the most important step to growing your customers, as you need to make the people aware of your brand along with letting them know that you are offering a better product than your competitor.

All these steps, whether they are costing you an amount or not, are equally important to excel in your business.

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Digital Marketing Ecommerce Development

Everything You Need to Know for a Compelling Sales Copy

Everything You Need to Know for a Compelling Sales Copy

Before plunging into the details of a sales copy, let us unravel the meaning and concept of a sales copy.

A sales copy is a written text used to persuade customers to become a buyer.

A creatively written sales copy can make a consumer take any specific action. Apart from just buying, a sales copy is used to sway readers into signing up for mailing, downloading any content, convincing people into buying something, and helping a business in achieving its goals.

A deep insight into a sales copy

Suppose, you are selling a product, and you have only a single chance to convince people into buying it. How will you do that in a fixed space? How will you pitch them with some undivided attention?

Indeed, with one thing: to make your buyers believe that you are presenting the answer to all of their problems, and you do it with a perfectly written sales copy.

Consumers are inundated with several options that address their problems. However, they do not have all the day to search for a product. That means you have only one chance to address their issue and present them with an appropriate solution, this one chance is “Sales copy”.

A compelling sales copy is not merely a description that lets the customer know about the features and benefits of the product. There is a need to put a connection in that sales copy that points towards the unique feature and links the customer’s need to the solution you are offering.

The solution might be that your product is solving a problem for example if you are selling a power bank, you are saving people from getting their mobile battery dead OR your product might be saving time and money, which very much attracts the customer.

A Guide to the Basics of Composing an Effective Sales Copy

Now comes the actual question; HOW TO WRITES A SALES COPY? How will you know what you are pitching them right? Well, a few strategies will serve as a guide in your sales copy journey.

Let us be more specific as we are going to stick to Amazon while discussing product listing creation or sales copy of your product. On other platforms, customers are reluctant towards reading the sales copy and they are ineffective in most cases. Amazon, on the other hand, is a different story. On Amazon, people are more focused on sales copy than on products because it is the one to differentiate between products.

Before discussing the individual parameters, we need to know what an Amazon listing consists of.

Amazon product listing consists of a

  • Title: Telling the customer what your product is
  • Five bullet points: That specify the benefits and features of a product
  • Description: That may include EBC (Enhanced Brand Content, also known as A+ Content), which includes keywords that are highly relevant to your product.

Now let us have a deep dive and discuss the individual parameters, how they are written, what their significance is, and what the right strategy is.

Title of Product

The title of a product, as most of us know, is the heading that tells the customer what the product is. It is the most critical part of the listing as the keywords in the title hold more importance than anywhere else in your product’s sales copy.

The title must be straightforward and contain the key selling features of your product. It is to be kept in mind that only the first 77 characters of the title are shown on the mobile therefore all the necessary information relevant to your product MUST come within this character limit to have a higher chance of attracting customers.

Amazon Seller Central has a Style Guide, which helps the sellers to tune their titles.

A general trend that has been followed by entrepreneurs on Amazon for product titles contains the following attributes

  • Brand Name
  • Trademarks
  • Product Type
  • The model number of the product
  • Color
  • Design
  • Size and quantity

Amazon specifies a formula for every product category. Therefore, the seller may not mix and confuse the details in the title.

  • Kitchenware: Brand – Model Name – Model Number – Size – Product Type
  • DVD Players: Brand – Model Name – Size – Product Type – Screen Type
  • TV Sets: Brand – Model Name – Product Type – Color
  • Video Games: Brand – Product Type – Type of Platform
  • Jewelry: Brand – Product Category – gender – Metal Variation – Shape – Material – Product Type

By following these guidelines, you can optimize your title and convince the consumer market into buying your product.

Canonical Title:

Now you have successfully made a title but how it will show up on google or directly on Amazon?

Amazon picks random words from your title and makes a URL that can lead the customer to your product.

This visibility can be enhanced greatly if you make your title CANONICAL and tell Amazon to choose those exact keywords that the customer is typing. Most people still search on google for their desired product.

By having a canonical URL, the customer lands directly in your store, which ultimately increases your visibility on google search results as well as Amazon. It can help you increase your visibility on google.

Bullet Points:

Bullet points hold great importance when it comes to highlighting distinct or unique features while writing a compelling sales copy. This is the area, where you convince the customer to buy your product.

Please bear in mind that you have to stay positive while writing a sales copy even if you are trying to highlight a distinct feature that your competitor is NOT offering. Hence, avoid using NO, NOT, DO NOT, or DOES NOT words in your listing, whether it be title, bullets, or description.

A sequence should be followed while writing an effective product listing. For instance, those features that people are searching for and prefer the most should be highlighted in earlier bullet points.

We summarized a list and compiled the main points that you must follow to write effective bullet points.

  • Outline: The bullet points are not about storytelling. Make them concise so people can read them without feeling bored. The best way is to make an outline that addresses the product’s key attributes.
  • Discuss a benefit in each bullet: Instead of stuffing a bullet point with benefits, list one benefit per bullet point. For example, instead of using an attractive design and durable material in one bullet, use both attributes in separate bullets.
  • Character Limit: Make sure that your product listing stays within the character limit. The ideal limit of character count for bullet points is 200-250 characters.

A general sequence of bullets that can lead you to come up with an exquisite product listing is as follow.

  • Bullet Number 1: First Impression is the last impression. The first bullet should be written excellent as this can make the customer stay longer on your listing and can even convert the viewer into a buyer.
  • Bullet Number 2: This bullet should support bullet number 1 and should let the customer know that our product offers a solution to the above-mentioned problem. Therefore, your second bullet should be linking a feature with the benefit, and completing the first bullet
  • Bullet Number 3 and 4: It should also come up with the features that the customers are looking for and to find what a customer is looking for, you need to have a thorough analysis of reviews.
  • Bullet Number 5: It is the closing bullet where you can put guarantee/warranty, ingredient of any eatable, directions to use or if your product is of such a category that offers none of these points then you can have another feature highlighted in this last bullet.

Description

Amazon is entirely an online platform. Like the other sales marketing strategies of sugar-coated cadence and cajoling looks, you can not convince buyers with the same tactics on amazon. Your only equipment here is your description and words. It is the opportunity for you to convince consumers to buy your product.

The key tips to follow for a description are as follows

  • Avoid rewriting: Although we have a vast range of words here that does not mean you start mimicking the same thing repeatedly. You need to expand the details in the description that you did not mention in the title and bullet points.
  • Storytelling: To make a good connection with your consumers, storytelling is an effective technique. You can tell them how your product came from different stages and phases to them and how did you add quality to it. While telling a story does not forget to mention why they need it.   
  • Readable content: keep your text engaging and concise. Do not drag the sentences unnecessarily. Use a line break (using HTML code <br>) after a few lines to increase the readability.
  • Amazon SEO tools: Take advantage of Amazon SEO tools to make your sales copy more Amazon-oriented.

Character Count for description

We have 2000 characters for the description. In this word limit, we have to write a description that convinces our customers to buy your product. The best practice is to divide the whole description into 3 parts.

A paragraph discussing the feature in more detail and emphasizing the unique features (try to keep a character length of 400)

Another paragraph further explains the benefits that the customer is going to be (try to keep a character length of 400)

Repeat the summary of features and benefits in points or make bullets. This last step is a repetition of what you have already written, then why are we writing it again? It is because when a customer uses mobile for shopping on Amazon, the description is shown on the top, and then comes the bullet points therefore a better practice is to highlight the features in the description again so that the customer does not miss out on the details.

The Bottom Line

There is no single trick or magic wand to turn your content, customer-oriented. Spend time learning the tricks and analyzing the tips. To be an Amazon SEO expert is not an overnight deal but a series of efforts.

Still, by following the above tips you can easily optimize your content. In case this is too much for you, you can ask the US to handle the work for you. We are in this industry for years, in case you need to hire professional SEO experts; we are your best option.

Categories
Digital Marketing Ecommerce Development

5 Untold Strategies for an Effective PPC Advertisement

Are you struggling with Amazon Sponsored Campaigns as every 6 out of 10 sellers on Amazon? Well creating a ppc campaign strategy and launching it is easy, the real struggle is to optimize it with every possible iteration to ensure the improved efficiency of sales, visibility, and performance.

As the market is evolving so, the advertisers must also evolve. Today the advertisers are more strategists and fewer tacticians. Hence, there is a strong need for you to enhance your PPC strategies.

With all of it in mind, we prepared a comprehensive Amazon PPC (Pay per Click) strategy guide. These few tips will help you in getting a lot better return on your investment.

Why We Need an Advertisement Plan

Having your product noticed by the people is the only way you can have sales, therefore you need to perform next-level marketing that will improve your product’s visibility and show your product on the first page and preferably on the top spot so that the customer most likely buys from you.

In today’s world where most of the traffic is going for online shopping, you can have your online business boosted by using those tricks and converting people to buy your product with the advanced and modern techniques that would keep your customers landing in your store and keep shopping for your products.

How Does PPC Amazon Advertisement Work?

Amazon PPC advertisement is not always a piece of cake even If you are following all the key points and tricks. It can be frustrating and difficult so it is important to have a full grip on the basics of PPC.  

Amazon PPC is a dedicated program for Amazon sellers where they can create campaigns to boost their sales for products.

Amazon allows you to have your products displayed in the front by charging you a minimal amount for the advertisement. Market competition will decide your marketing budget, but this marketing is going to be worth it as it can make your sales boost by a major amount. It not only covers your advertisement costs but also leaves you with a handsome amount of benefits.

Amazon offers five types of advertisement, and all these advertisements have been listed and discussed below:

  • Sponsored Brand Ads
  • Sponsored Products Ads
  • Sponsored Display Ads
  • ASIN targeting Ads
  • Video Ads

Sponsored Brand Ads:

Available only to the brands that are registered, these ads are displayed to promote your products as well as promote your brand name. This is the prior function of Sponsored Brand Ads. These ads let you promote three products in the top space available above the search results.

This might seem to be a complex ad procedure, but you don’t have to worry as we can have this job done for you with perfection.

Sponsored Product Ads:

You might be familiar with these ads and see them in every other product category. As they are quite common and come in the search results at usually three different places on the first page, each spot paying a specific amount of money to bid for that specific space.

These product-sponsored ads are run on different bidding scenarios which include manual campaigns as well as auto campaigns.

Manual campaigns are further categorized into three different types, which are the

  • Exact Match Campaign
  • Broad Match Campaign
  • Phrase Match Campaign

Bids are set with the help of a detailed and thorough analysis. The trick is to minimize spending and optimize sales to keep your profit margins fair.

Sponsored Display Ads:

Sponsored display ads are the ones you see beneath the bullet points of a product. These ads are performed with the purpose to drag the customer to your store whenever they enter your competitor’s online shop.

ASIN Targeting Ads:

Another widely used marketing strategy is to show your product on the storefront of your competitor. This strategy can significantly increase the traffic to your store. Offering something better than your competitor and displaying it on their storefront will aid to boost your sales.

Videos Ads

Video ads are the best and the most effective way of introducing the key features to your customers which you can mostly see on the first page of any product. The video ads give your brand and product a premium look. This boost the customer’s confidence level in your product as well as accelerates your sales.

Video ads surely cost a little more, but they are worth it as they help improve the conversion rate.

How to Have Your Product Advertised:

Amazon PPC (pay-per-click) is an innate part of Amazon’s system. The PPC enables brands, third-party sellers, and agencies to target particular keywords in order to create their advertisement.

These keywords are widely searched words by buyers and used by sellers in their listings. This is a very convenient way to show your product to buyers who are intended to make a purchase.

As discussed in detail before every product that is running an ad is paying a specific price for that and every different spot has a different price point, for example, a person bidding the highest will be put on the priority and a person paying less will be placed accordingly on the respective position. 

Finding the best optimum bid that you have to flow in the PPC is the real TASK and the REAL skill that needs to be mastered.

Is outsourcing the best solution?

A short answer is, YES. If you are new and launching, a product or have already launched a product and finding ways to get it ranked. Then despite making mistakes, that ultimately cost you a loss both financially and concerning reputation in the market, have your marketing outsourced. The experts, who are dedicated to this work with years of experience, handle it with advanced and modern techniques. In this way, you can enjoy stable sales on your online store without having any sort of worry.

Categories
Ecommerce Development

How to Sell on Amazon- Product Resourcing

Not every product-seller is also a manufacturer. Therefore, you need to know the basics of getting your product ready from a trustworthy supplier who has a history of providing a great quality product.

Finding a reliable supplier is the key to your successful business. A supplier gets your product manufactured and most of the time gets the order delivered to your warehouse.

The source can be a drop shipping company, a wholesaler, or a manufacturer.

A successful product is what makes a good profit, not merely revenue. You need to focus on all those strategies that will increase your profit margin. Sourcing done right can maximize your profit margin by minimizing your landing cost. It also converts that extra money, you were spending on sourcing, to your profit.

How to Source Products to Sell on Amazon

Amazon is a giant e-commerce platform. You cannot jumps into this fierce competition by randomly selecting a product. This is injurious financially even to the very competitive and smart sellers. You need to do a prospect analysis, and marketplace trend analysis and see the customer preferences before hitting your golden product.

Now the question is where to start.

Before starting your online business, you need to find a product that has

  • Fair profit margins
  • Low seasonality
  • Good reviews
  • Feasible Retail price
  • Good performance and has the potential to continue its performance

For that reason, you have to know the basics. This will help you find a feasible product that will make your online business journey great.

A product having a profit margin of 25% or more is a product that can give you a handsome sum of profit. Some costs need to be optimized to reach the profit margin of the desired level.

Factors That Affect Your Profit Margins While Sourcing

Some factors that decide your profit margins are:

  • Rate from your supplier
  • Mode of shipping and shipping cost
  • Taxes
  • Packaging (Weight and Dimension)
  • Custom packaging
  • Minimum Order Quantity
  • Marketplace
  • Country from where the product is being shipped to you

Let’s discuss these factors one by one to enlighten you more about effective sourcing.

Getting Rates from Suppliers:

The most important step while sourcing is getting a quotation from several different suppliers. This is where you convert your sourcing budget into your profit and cut the cost of manufacturing.

Your bargaining skills really matter and you will have to choose the supplier who offers you the best rates.

For example, if you are sourcing from Alibaba.com, you have to contact at least 8-10 suppliers who are delivering products exactly like yours or at least in your niche.

Before finalizing, you need to have full confidence in your supplier. For that purpose, you will need to see any certifications that he might have, how many years he has been providing the service or any reviews that his previous customers have left.

Get Samples

Many manufacturers are willing to provide you with free samples so do not hesitate while check them. These samples help you in understanding the quality and provide feedback. It is very important to check the product before ordering so you can be sure of what you are actually bidding on.

Negotiation is healthy in business

Most of the manufacturers and wholesalers are open to negotiation. After doing an economic analysis of your product, if you feel this product will cost you more, then it is better to negotiate. Work on your budget and give them an offer they cannot refuse.

Mode of Shipping:

You select a mode of shipping depending on how fast you need to have your product arrive at the Amazon warehouse. The different modes of shipping are,

  • Air
  • Sea
  • Cargo Train
  • Truck

Air shipping is the most expensive one that will cost you much and decrease your profit margins by a major amount. All the other three modes of shipping are much cheaper than air shipping and usually are the preferred choices as they give you the advantage of the rise in profit margins.

Taxes:

As a best practice ask your supplier for the DDP (delivery duty paid) cost, which includes all the taxes paid and you just have to pay the supplier instead of dealing with the things separately.

Moreover, in your calculations, you will include the Value-Added Tax also which accounts for almost 7.5% after having crossed a sale of 85,000 pounds. In the UK market, you have to collect VAT from the customer in the selling price of our product and hence is excluded from the profit margin.

If your customer does not give you DDP rates then you will need to find a freight forwarder that will get your job done, as many companies are providing trustworthy services.

Packaging (Weight and Dimensions):

It is one of the most important aspects of your sourcing as packaging can decrease your cost to a minimum if done right. Amazon charges you a storage cost that depends on the weight and packaging dimensions of your product, which can be reduced to the minimum by just optimizing your packaging and decreasing the dimensions.

A product with less weight and an optimal packaging design will boost your profit margins. Therefore, you have to ask your supplier to keep the packaging dimensions to a minimum.

Custom packaging will cost you more. For example, if you want the supplier to put your company’s logo or any other modifications in the packaging such as bubble wrap for delicate products. It will definitely thin out your profit margins.

Minimum Order Quantity:

The greater the number of units ordered the lesser would be the price. Always start bargaining with a low MOQ and gradually increase the MOQ until you reach a fair price that is affordable for you.

Marketplace:

Market place matters a lot when it comes to the shipping cost.  Your supplier might be offering a different rate for UK and US.

Country for your product manufacturing and shipping

Country from where you are sourcing play a major role in your costs. The distance matter as well as the cost of production in the country matters. For example, in China, the cost of production is quite low as there are several industries. Therefore, they offer you a reasonable price and can even decrease it after bargaining.

OUTSOURCE MORE:

Sourcing is detailed work that requires experience and in-depth knowledge of how things are actually working. If you don’t have enough knowledge, then let an expert have this done for you as your whole online business depends on sourcing.

The Bottom Line

Although, finding a product is a new product is the first step of becoming an amazon supplier but never take it lightly by rushing into getting over it. Your partnership with a reliable supplier must be a key aspect of your business strategy. As your supplier will affect your profit, product quality, return and delivery time, and much more.

Fortunately, we are now in the market with directories and reliable tools backed by years of experience. Do not hesitate to ask for professional opinions and recommendations.